SALE! SALE! SALE!

So, I see that Old Navy is starting their Black Friday sale at 3AM. Really? 3AM? Are the deals that great that we need to wake up in the middle of the night to get them?

Have you ever left early for a trip and you have to leave in the middle of the night to get the airport? Do you ever notice the types of people you see wandering around town at 3AM?

I've always been leery of "Sale" advertising anyway. Unless you don't normally run sales, I'm more of a proponent of telling the customer why they should buy you over your competition and not basing the relationship strictly on price.

It's like when you're planning on buying a new suit. Why would you buy it on a Tuesday when you know the major department stores are going to have a one-day or two-day sale this weekend?

Tell the customer why they should shop you. Make them fall in love with you. And, please, let them sleep in!