Keeping Up The Momentum

The talk of the sports world today was the issue of Indianapolis Colts coach Jim Caldwell benching several key players (including Peyton Manning) in the 3rd Quarter with the team up just 5 points on the New York Jets.

Of course, you know how this story turns out... The Jets come back and the Colts reserve players are no match for the Jets starters. The Final Score? NY Jets 29, Colts 15 ending the Colts perfect season.

It got me thinking about momentum. We're winding down the busiest time of the year for most retailers. National reports say that retail shopping was up over 3% this year.

Many retailers will "pull their starters" and "lay low" for January. Some will say that "nobody shops in January anyway, so why waste the money."

This is the time that you need to keep the momentum going. The economy may be picking up, but it's certainly not where we need it to be. We're coming out of a decent Holiday shopping period. Many people received money or gift cards as gifts.

INVITE THEM TO YOUR BUSINESS!!! Why lose the momentum that has been built up in November and December by completely falling off the face of the earth in January?

I can guarantee you this... Many of your competitors will be off the airwaves and out of the newspapers in January. So, this is your chance to keep up that momentum, keep your business top of mind with consumers and keep that winning streak intact!

By the way, there's no research that shows that resting your starting players improves your chances of winning in professional football. Keep playing! In business, there is no off-season and no time to rest!