When I finished, I went to a local Cafe with free wireless internet. After getting a cup of coffee, I set up my laptop, put on my headphones and I edited the audio. Once the editing was complete, I e-mailed the files to the production house where they needed to go. I packed up my laptop, grabbed my cup of coffee and was on my way.
Once back on the road, I passed a potential client that I wanted to cold call. The potential client has numerous locations and I wasn't sure if the decision maker was in that location or not. So, I called a contact at another one of their locations and asked him where I might find the decision maker. He told me which location and what street it was on.
After hanging up, I got on the internet on my iPhone and searched for the location. Once I found the exact street address, I plugged it into my GPS unit and I was on my way to cold call my new prospect.
Ok, so that was a long-winded story. You're probably saying, "What's the big deal? I do stuff like that all the time!"
Well, it really got me thinking how our lives have changed. Imagine that same potential sales opportunity even 5 or 10 years ago. It may have involved asking for directions or stopping at a pay phone and finding change. It may have involved stopping into a business and asking for a phone book.
Point is, things have really changed. But, have we really changed the way we market our business? I still see and hear advertisers doing the same old thing and promoting themselves the same old way.
Think about how we do things these days. We're a whole decade into the new Millennium after all!
Don't give your potential customer the same old cliches and tired old rhetoric. Embrace the new way of doing business and make it easier for your potential customer to find you.
Oh ... gotta go .. getting a text message. :-)
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