Well, here in the Northeast, we've gotten walloped over the last week with some major snow storms. The exact amount of snow can't be accurately predicted, but we did get a range with regard to the snowfall amount.
And, we knew that something was coming.
It got me thinking about placing radio, tv and print ads -- and even social media -- in bad weather situations.
So, you know that a major storm of some kind is coming to your area in the near future? Why not call your local TV and Radio stations and place some ads to be on the airwaves the morning of the big storm. People will be watching and listening intently to hear if school is cancelled and what is closed down. If the storm happens on a weekend, I'm sure you could even get a "deal" to load up the airwaves on Saturday or Sunday morning during the storm.
Then, after the storm, have an ad ready to go into print. People will be picking up the papers to find out the total amount of snowfall, see pictures of the damage or people digging themselves out. Maybe you can tailor your ad to give a "now that the storm is gone, come to XYZ Business for all your ...... " (You get the idea.)
Now, on to Social Media. When the storm hits, and things are shut down, what do people do? They stay inside. They check facebook, Twitter, their e-mail. Even if they are at work, things tend to move a little slower when there's a snowstorm outside. So, they're probably more likely to be surfing the internet even though they're at work.
Think about that prior to your next big storm. Instead of rushing to the grocery store to stock up on bread and milk, put your ad plan together and reach your potential customer while the getting's good!
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