Product Placement ... in Commercials?

Have you seen the new "Super Fan Nation" commercial from Old Navy?

If you haven't, check it out.  And, when you're watching, pay close attention to the Auburn fan who shows up at the end with pizza.



Wow!  Product placement for Dominos within the Old Navy commercial!

It got me thinking about how this could be done locally.  Of course, the first thing you could do is go to the business next door and agree to promote each other in all your ads.  "ABC Hardware, located right next door to XYZ Furniture on Main Street, Downtown."  Followed by ... "XYZ Furniture, located right next door to ABC Hardware on Main Street, Downtown."

You could take it a step further in print, TV and on the web.  For restaurants, why not talk to your local furniture store and ask that they have a family sitting around that new dining room set with take out food from your restaurant?  You could agree to feed the staff once or twice a month to get the product placement in their ads.  Another way a restaurant could do this is offer a business lunch for the staff x times per month in order to be called the "Official Restaurant of ......."  Then, get the business to allow you to put up signs throughout their business to promote your restaurant.  Offer them a percentage off their meal by showing their store receipt from the store you partner with.

You need to stay top of mind any way you can.  These are some simple ways without spending the huge bucks that I'm sure Dominos did in order to keep your business top of mind even when someone isn't seeing or hearing one of YOUR commercials.